JUICE
The Creative Fuel that Drives World-Class Inventors
Harvard Business Press (2004)
“One of The Three Big Idea Books of the Year”
“Takes us beyond homilies to a new level of understanding of how invention happens...a delight to read.”
“This powerful collection of portraits is packed with lessons and insights... a perfect companion for today’s and tomorrow’s entrepreneur.”
“Charles Goodyear had it, and so do all of the other pioneers in Evan Schwartz’s book: a rare degree of single-mindedness.”
“Schwartz’s carefully researched histories reveal remarkably consistent patterns in the process of invention.”
Building value in our global economy increasingly demands creating new opportunities and solving new problems. In a nutshell, that's what inventors do. Just as software has driven growth and opened new markets over the past generation, invention is poised to become the X-factor for the future. With a foreword by former Microsoft research chief Nathan Myhrvold, this groundbreaking book takes us inside the laboratories and inside the minds of some of today's leading inventors to demystify the critical process by which they imagine and create.
Evan I. Schwartz argues that invention has remained steeped in myth and misunderstanding. We tend to view invention as a byproduct of accidental discovery or supernatural genius rather than what it truly is: a focused quest fueled by a special creativity latent in each of us.